The love. The passion. The drive. It held your small business together. Customers came in. A good amount of money flowed–at least, enough to say, “Hey I got a real, practicable business on my hands that can support me.”
Then the rush of customers stop; the flow turns to a trickle. Your company has reached its utmost flexing point. Shhhhit.
My sister was a gymnast. She devoted about 20 years, thousands of hours, and plenty of injuries from the vault, balance beam, bars, and floor work. In the first few years of rival, she regularly earned first and second place medals. Her bedroom rapidly became a trophy room from her achievement. Her enthusiasm and joyfulness for the sport swiftly carried her through the levels.
But one day, she hit a plateau. To compete at higher levels, her litheness and potency required to get better. Her coach pushed her to have a perfect split and straight lines when flexing and pointing her legs in the air. To reach this, her coach cranked on her body for months at a time to force her split to the ground.
I still remember the exhausting pain and muscle tears she went through. I cringe thinking about it. She disfigured her groin and hip flexors. Her progress slowed, and injuries became more common. She could do a split, but was the hurting and hard work worth it? Was the short career worth it?
Are You Cranking on Your Business?
When business feels like it has dried up, and things are not so hunky dory, most of us fall into reactive mode. You’re needy for customers and money; therefore, you push, you work hard, and you do everything you can to crank out more business and get that flow back. Painful. Exhausting. In need. There has to be a better way?
Do you know what the best way is to enhance your flexibility in the shortest amount of time? It’s easing and tranquil into the stretch. I wish my sister’s coach was smart enough to know that. But when you push too hard and too fast you go nowhere, except for injury. You need to relax and take breaths to deepen the stretch.
No pain, but plenty of gain, because your muscles don’t need the time to repair from the wearing and tearing. The muscles be trained how to be flexible and start in that new place of flexibility next time.
Okay…enough lessons on stretching.
The point: rather than pushing and cranking, be open up to your hardship and say, “I’m here. It’s okay that I need more clients and more money”? For the reason that being here with your pain relaxes you to get what you truly need. When you fill up yourself, you expand and without difficulty flex to a new level with no pain and without the need.
How to Stretch Your Business?
Be where you are
You want to grow your business. I’m sure you have a grand vision of where you want to be in a few years and what a prizewinning business looks like. But when you are stuck in this vision, you become trapped in expectations.
Having a vision is not the problem; the problem is your attachment to expectations. When the amount of customers and money coming in is not what you expected, and the reality of your business is not meeting your vision, if you are attached to these prospects you endure. You don’t have to take my word for it, Buddha believed it himself: The cause of suffering is from attachment (I’m paraphrasing).
Hold tight to your dream, but how can you let go and credit where you are at? One way is to repeatedly develop appreciation for what you already have. Appreciation grounds you to what is. It acknowledges and compliments the improvement your business has made. In this groundedness, you are being here, at the moment, and standing confidently with both feet on the ground.
Ask to be shown
Prior to reacting to your company situation and neediness, ask in your heart to be revealed what you really need to be satisfied. You are witnessing that your business needs more flow because you are at a flat terrain. Before you react and try to take more business in from a place of neediness, ask, “May I please be shown what I truly need in this connection.”
You don’t need the clients and money, but a true need–something that fills your heart. If you already had the customers and money, what does that do for you? What need does it fill? Does it bring you safety? Make you feel observed? Give a sense of giving? Create society? Strengthen you?
Have a look at List of needs (right click, save as). When you ask in your heart what you truly need, see what need you gravitate towards in the PDF. Your aim here is to identify the true need.
Drink it in
You don’t know a little until you experience it. That’s why in the Zen tradition you sit in meditation, because you can talk all you want clarification and The Way, but knowing a logical level is not quite it. You must sit and experience enlightenment for yourself.
When you receive what you truly need from your condition, take that need and drink it. It’s a metaphorical drink of satisfying your heart with that need. For example, if you discover what you truly need in this current situation is safety, ask to drink and be filled with that need: “May I please drink in and have safety.” Now wash your complete being in safety. Sit as safety.
An additional way to acknowledge this need is to fill a glass of water three-quarters full. Declare that the water represents the need of safety, for example. Now drink the water being aware of that you are drinking in shield.
Here’s the process in review: be where you are and notice your neediness, ask to be shown what you really need in this situation, drink in the true need you received.
Now you are filled. From this place of fullness, you will respond and make decisions with appropriateness and in balance. In the Buddhist tradition, this is called Right Action. You get back into the flow and start flexing yourself to that new level of business.
Getting the Support and Guidance You Need
The journey to your next of level of business is often messy and like navigating on rough terrains. I know you can do it, but with the right support and supervision you can have an easier journey and cut your time in half. I’m here for you. If you want to explore the option of getting help, and getting that flow of clients and money back into your business, click here to look at my Backward Business Expansion training.